Loudoun County has unveiled its redesigned, user-focused website, www.loudoun.gov. The new design is geared to better meet the needs of Loudoun County residents and businesses, enabling visitors to the website to more easily and quickly find the information they need.
The development of the new website was accomplished over several months and through a process called “informed build.” The collaborative process uses data to inform the information architecture, content and design of a website. Development of the new website was guided by analysis of a broad range of data including website analytics, which indicated the webpages most frequently accessed by website visitors. In addition, the project team reviewed business practices and mapped government processes to identify ways to improve customer service through the county’s website. More than 1,000 outdated or unnecessary webpages were deleted, simplifying the website and improving the search function. Members of the public also participated in the construction of the new website through survey responses and user-testing sessions that were conducted during the design process and contributed to the county’s decisions about the navigation and functionality of the new site.
“The needs of Loudoun County residents and businesses have been at the forefront of our efforts to build an enhanced website that helps people quickly find the information they want,” said Deputy Public Affairs and Communications Officer Mary Frances Forcier, who led the website redesign project.
Features of the new website include:
The county is committed to continually improving its website to meet the needs of the public. The new site includes a link to a website feedback survey on every page for users to provide input.
“We want to hear from people about their experience on our website because their feedback will help refine the county’s website to better serve them,” Forcier said.
The website is the county’s primary communication tool, enabling people to access information about county services and programs and to complete a broad range of online business transactions through self-service methods. The former website, which was designed in 2012, received more than 2.6 million visits in 2017.
Loudoun County worked with CivicPlus, its current website provider, on the redesign. The company specializes in creating websites for local governments and municipalities, and has more than 2,500 government clients across all 50 states, Canada and Australia.
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