What is your public communication plan? How frequently do you plan to brief the public? Will you rely on the county’s public information office or will you be handling all press releases?

(Updated 3/24/20): The Public Affairs and Communications office is supporting the Health Department with incident communications, as well as County Administration with internal communications. Loudoun County’s communications will remain flexible to be responsive to the current situation. At the direction of Loudoun County leadership and the Health Director, specific messages for the public related to COVID-19 are being published. In addition, the Public Affairs and Communications office publishes routine reminder messages regarding preparedness and response on an ongoing basis.

Communications involving our regional partners are coordinated with the appropriate jurisdictions, which is our standard practice.

In March, the county expanded the COVID-19 webpage, which was originally established in January: loudoun.gov/coronavirus. This web page contains general information about COVID-19, actions being taken by Loudoun County, and well as links to the most up-to-date information and guidance from the Centers for Disease Control and Prevention. Additionally, the county established an email and text subscription service so that the public may choose to receive the county’s updates directly to their email or smart phone. These daily updates include Loudoun County Government-specific updates and not necessary include information about COVID-19 in other countries, for example, that is better provided by the CDC. Residents are encouraged to subscribe to these updates.

Loudoun County is actively working with the local Health Department and others in providing public information and outreach efforts using credible sources of information to stakeholders (residents and businesses) and targeted populations who may be most impacted by COVID-19.  This may include written information, online information, e.g., social media, and face-to-face discussions/presentations. Members of the public who are interested in COVID-19 information should proactively seek out information online from credible sources.

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1. What is your public communication plan? How frequently do you plan to brief the public? Will you rely on the county’s public information office or will you be handling all press releases?
2. Can you provide daily updates?
3. What will be the primary method of communication to Loudoun County residents leading up to and in the event of an urgent Coronavirus situation? Who can we expect this communication from?